Good web design is

Universally Accessible

Everyone should be able to view and use the web. Don’t exclude people by making bad decisions.

Simple

Keep it simple stupid. The mother of all design principles still applies to the web.

Familiar

The web is built on patterns. Rely on familiarity and avoid breaking expectations.

Tested

Data is a powerful tool, but just like any tool, it can be abused. Gather and utilize qualitative and quantitative data and constantly strive to improve processes.

Iterative

The web is an ever-evolving platform, and web design is never finished.

Unobtrusive

The web is about information. Make it easy to find and stay out of the way.

Fast

The web thrives on the speed of information. Make things faster not slower.

As little design as possible

And as little code as possible.

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Infinitely inspired by Dieter Rams: https://www.vitsoe.com/us/about/good-design